Microsoft Corp.’s Bing search engine is adding an entertainment page that allow users to watch television shows, play games and listen to music without leaving the website.
Bing is providing local TV times, movie listings and access to song lyrics, Yusuf Mehdi, senior vice president of Microsoft’s online audience business, said yesterday in an e- mailed statement. The company invited press to an event in West Hollywood, California, to announce the updates.
The features may help Microsoft gain ground on Google Inc.’s dominant search engine. A survey of Bing users found that 76 percent want one online destination for entertainment options to eliminate clutter, Redmond, Washington-based Microsoft said. Bing organizes search results into TV shows, music, video games and movies.
“As the content on the Web has exploded, it has become difficult to navigate and find what you are looking for,” Mehdi said in the statement. “So we see a great opportunity to help customers make important entertainment decisions.”
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